Let’s re-imagine the world


Our sole existence is based on collaborations and partnerships to re-imagine the world of retail. We work closely with brands in wellbeing and happiness in carefully curated teams to co-create extraordinary experiences. Our approach is that of value engineering - each inch in our spaces are created to add maximum value. We carefully map the shopper journey so that buying something feels like receiving a gift.

We work-play with

  • Big Brands and Early Stage Startups

  • Artists and Designers

  • Storytellers and Technologists

  • Scientists and Experience Creators

  • Innovation Labs and Creative Companies

  • Producers and Studios

  • Retailers and Real estate

  • Municipalities and Charities

  • Sustainability Experts

Our platform is an exciting launchpad for innovative brands with a story at the heart of it. There’s no better way to create content by making your audience part of it.

Our ideas are always aligned to one purpose: CONNECT HUMANITY.

We truly believe in the power of play to learn new things, be fearless, create empathy and enable deeper human connections and feel alive.

We are fascinated with “why we stop playing when we become adults” as a hypothesis and we’re always looking for ideas to bring back play into our every day lives. This is our mission.

A big part of our focus is sustainability. Experimenting with new materials that is good for the planet and up cycling items for an even more positive and feel good experience.

We invite you to join us to imagineer and engineer new spaces, services and products to unlock the inner child in all of us every day.

We believe in positive change through small moments of joy. We are devoted to the science of happiness.

Magic happens when passion unfolds